SMS Marketing: How to Remind Customers About Your Business After the New Year Holidays
The New Year holidays are coming to an end, and it is important for businesses to regain their customers’ attention. After a long break, many people forget about brands, postpone purchases, and return to their usual routine. SMS marketing after the New Year is one of the most effective ways to remind customers about your business, bring them back, and stimulate sales.
In this article, we’ll explore how to use SMS marketing effectively after the holidays, which types of messages work best, and what mistakes to avoid.
Why SMS Marketing Is Effective After the New Year Holidays
SMS remains one of the most widely read communication channels:
- up to 98% of messages are opened within the first few minutes;
- no internet connection or app installation is required;
- it is suitable for any audience;
- it works faster than email campaigns and push notifications.
After the holidays, customers are overwhelmed with information: inboxes are flooded with emails, while advertising on social media is often ignored. A short and clear SMS message stands out and communicates its value immediately.
When Is the Best Time to Send SMS After the New Year
The optimal timing for SMS campaigns is:
- January 3–5 — a gentle reminder, holiday greetings, and announcements of upcoming promotions;
- January 8–15 — active engagement, discounts, and special offers;
- Late January — motivation to make a purchase with messages such as “last chance” or “final discounts.”
It is important to consider your audience’s behavior and avoid sending messages too early in the morning or too late in the evening.
Which SMS Messages Work Best
1. Brand Reminder
A light and unobtrusive message can help restore contact with your customers:
“We’re back in business! We’re happy to see you in our store.”
2. Post-Holiday Discounts and Promotions
After the New Year, customers are often responsive to attractive offers:
“Get 15% off all products until January 20. Don’t miss out!”
3. Personalized Offers
Use the customer’s name or purchase history:
“Anna, we have a special 20% discount for you on your favorite products.”
4. Reminders About Abandoned Purchases or Services
This is a great way to bring back warm leads:
“You haven’t completed your order. We’ve saved it for you.”
How to Make Your SMS Campaign as Effective as Possible
To get better results from SMS marketing after the New Year holidays, follow these recommendations:
- keep your message short and to the point (up to 160 characters);
- include a clear call to action (CTA);
- add a time limit to create a sense of urgency;
- segment your customer database;
- send messages only to recipients who have given their consent.
Common SMS Marketing Mistakes
Avoid the following mistakes:
- sending mass messages without personalization;
- sending messages too frequently;
- providing no real value to the customer;
- using complicated or unclear wording;
- ignoring the optimal sending time.
The wrong approach can lead to unsubscribes and reduced customer loyalty.
Key Takeaways
SMS marketing after the New Year holidays is a simple and effective tool that can help businesses:
- remind customers about the company;
- restore customer activity after the holidays;
- increase sales during the “low season”;
- strengthen customer loyalty.
Well-crafted SMS messages with attractive offers and a personalized approach can help businesses quickly return to their normal working rhythm and stay ahead of competitors.