Working with SMS communications has long moved beyond simple notifications. Today, it is a tool that requires careful handling of customer data, an understanding of legal limitations, and a well-designed contact collection strategy. Mistakes at the audience-building stage can lead not only to account restrictions but also to fines.

SMS marketing remains one of the most underestimated customer acquisition channels. When set up properly, it delivers high engagement and fast ROI. But if campaigns are managed chaotically, customer acquisition cost (CAC) can become too high. Let’s look at how to optimize SMS campaigns and reduce costs without sacrificing performance.

April 27, 2026, Tashkent, Uzbekistan — JSC “National Interbank Processing Center” (HUMO payment system) announces that the cost of SMS notifications for transactions made with HUMO cards will remain at the current level.