SMS has long ceased to be a channel used only for appointment reminders or verification codes. Today, companies use it to bring customers back, announce discounts, drive sales, remind users about abandoned carts, and reach customers personally at the right moment. But the main question remains the same: how well does it actually work in numbers?

SMS messages remain one of the most reliable ways to quickly deliver information to customers. A short message is easy to notice, does not get lost among dozens of emails, and does not depend on social media algorithms. However, the mere fact that a message has been sent does not guarantee success. For campaigns to generate sales, retain customers, and avoid wasting budget, it is essential to regularly analyze their performance.