SMS marketing remains one of the most underestimated customer acquisition channels. When set up properly, it delivers high engagement and fast ROI. But if campaigns are managed chaotically, customer acquisition cost (CAC) can become too high. Let’s look at how to optimize SMS campaigns and reduce costs without sacrificing performance.

April 27, 2026, Tashkent, Uzbekistan — JSC “National Interbank Processing Center” (HUMO payment system) announces that the cost of SMS notifications for transactions made with HUMO cards will remain at the current level.

In today’s highly competitive tourism industry, the speed and quality of customer interaction play a crucial role. SMS campaigns remain one of the simplest, most affordable, and at the same time most powerful communication channels for hotels, resorts, tour operators, and travel agencies. In this article, we will explore how to use SMS messaging to increase bookings, improve customer loyalty, and optimize business processes.